Privacy Policy
1. Your data stays on your phone
Spritesmith is a pixel art and sprite animation tool. Everything you draw is stored only on your device, in the app's private storage and, when you export, in Pictures/Spritesmith. Nothing you draw is uploaded to a server, and we operate no servers that process your art. There is no account and no sign-in. Photos you pick for “From photo” or as a reference image are read through the Android photo picker, which gives the app access only to the pictures you select, and they are processed on your phone. Exports leave the phone only if you share them with another app yourself. If Android Auto Backup is turned on for your device, Android may include your projects in your own Google account backup; that is controlled by Google and your device settings, not by us.
2. Permissions
- Photos and files — no storage permission is requested. Pictures and project files are opened through the Android photo picker and file picker, and only the items you choose are shared with the app.
- Notifications — free users only, can be turned off: one short note a day.
- Internet — ads, analytics, purchases and consent. Your content is never sent.
3. Analytics and crash reports (Google Firebase)
With your consent where required, we use Google Analytics for Firebase and Firebase Crashlytics to understand how the app is used and to fix crashes. We log anonymous events such as “paywall viewed” or “purchase completed”, plus device model, OS and app version, approximate region and an app-instance identifier. We never log your content; the app enforces this with an allow-list of event parameters. Crash reports contain the error type and stack trace only. Firebase Remote Config is used to tune paywall and ad settings.
4. Advertising (Google AdMob and Unity Ads)
The free version shows ads: one slim banner on a list screen, an occasional full-screen ad after you save something, and optional rewarded ads you choose to watch to unlock a Pro tool for a while. Ads never cover a live tool, onboarding or the paywall, and never appear in the first two minutes of first use. Spritesmith Pro removes all ads.
Ads are served by Google AdMob, with Unity Ads competing through AdMob mediation and serving the banner directly. These partners may collect the advertising ID, device and usage information and approximate location derived from your IP address to serve and measure ads. See Google's and Unity's privacy policies.
5. Your choices (GDPR, UK GDPR, Swiss FADP, US state laws)
In the EEA, the UK and Switzerland, Spritesmith asks for your consent through Google's consent message (IAB TCF) before personalised ads or analytics are used. If you decline, ads are non-personalised and analytics stays off. In US states with privacy laws (such as California, Virginia, Colorado), you can opt out of the “sale” or “sharing” of personal information and targeted advertising. You can change your choice at any time in Settings → Privacy choices.
Legal bases (GDPR): consent for analytics and personalised ads; performance of a contract for the features you use and for purchases; legitimate interest for crash diagnostics where consent is not required. You may request access, deletion, correction or portability of data we control, object to processing, or lodge a complaint with your supervisory authority. California residents (CCPA/CPRA): we do not sell personal information for money; ad partners may receive identifiers as described above, which you can opt out of in Privacy choices. We do not discriminate against users who exercise their rights.
6. Purchases
Subscriptions and the lifetime purchase are processed by Google Play. We never receive your payment details; Google tells the app whether Pro is active.
7. Retention and deletion
Your content remains on your device until you delete it or uninstall the app. Analytics data is retained by Google for up to 14 months. See how to delete your data.
8. Children
Spritesmith is not directed to children under 13 (under 16 in the EEA) and we do not knowingly collect their data.
9. Changes
We will update this page if our practices change and revise the date above.